About me

You work directly with me.

No salespeople, no middlemen, no juniors learning on your project. The person who listens to your problem is the one who builds the solution.

Who I am.

  1. Seven years running my own agency.

    50+ projects delivered40+ clients

    We delivered more than 50 projects for more than 40 clients: tools for logistics, manufacturing, distribution, construction companies and more. There I learned that good software isn't measured by how complicated it is, but by the problem it solves and how easy it is for the person who uses it every day.

  2. Four years at US companies.

    Most recently as a Senior Software Engineer at a US international payments company, with investors and clients in several countries. There I learned to build systems where every cent matters and mistakes aren't an option.

Today

I put that experience to work for growing Mexican businesses. The quality you'd expect from a US tech company, for businesses like yours.

How I work.

  • First, I understand your problem.

    I don't copy what you do by hand: if you move the mess into software as-is, you still have the same mess.

  • I speak your language.

    I explain every technical decision in terms of what it means for your business: less wasted time, fewer mistakes, more control.

  • You see progress every week.

    You never have to ask how it's going.

  • I tell you no when it's no.

    If your project isn't for me, or if it makes sense to do it in stages, I tell you on the first call.

  • I don't disappear on delivery day.

    And if we ever stop working together, you have everything you need to keep going without me.

Who I work best with.

Yes

  • Companies that grew faster than their tools
  • Businesses with branches, warehouses or routes that are tracked today in Excel, on paper or in WhatsApp
  • Owners who want to know, in real time, how their business is doing
  • Entrepreneurs who want to launch a digital product

No

  • Anyone looking for the lowest price over the best result
  • Projects without a clear problem to solve
  • Anyone who wants to rebuild their whole company at once

"Thank you, because you really do understand what we need."

— Director, electrical installation company, Mexico City

¿Shall we talk?

30 minutes, no commitment. Tell me your problem and I'll give you an honest opinion.

Book a 30-minute call